MTS has a large and complicated database that segments their customers based on specific information they have gathered. Their agency approached us looking for a way to create marketing pieces that would target customers on a more individual basis, utilizing the collected information in their database. Using the powerful variable data capability of our HP Indigo press, we were able to customize a print run that not only changed names, but also images and the offer details. This was all based on data pulled on the fly from their database.
The result was effective, personalized direct mail pieces that engaged each recipient with a targeted approach.