Sensear is an Australian company offering award-winning technology that enables clear speech communication while protecting hearing in high noise environments. They entered the North American market with a series of marketing campaigns that did not produce the expected results.
Total Graphics created a successful, fully personalized, cross-media direct mail campaign introducing their products to a very focused, targeted list of approximately 5000 prospects across North America. Printed on our HP Indigo digital press, the mailers contained recipient-specific information together with a personalized web link, which drove the recipient to a website or call center to request a free equipment trial.
Sensear achieved better than expected results generating highly qualified leads and have since made this campaign part of their on-going marketing support program for distributors.